Web Marketing

Based on our extensive knowledge and experience, we have created a range of cost effective web marketing services to help small businesses succeed online. These focus in two areas;

Pay Per Click campaigns       – Rapidly drive people to your site, within hours
Organic search campaigns   – help boost your sites rankings in the search engines

In order for your website to deliver a good flow of profitable business you will need to drive sufficient people to visit your site.

A website marketing campaign will attract visitors to your site and convert these to leads. Website reporting will ensure you can measure an appropriate return on investment. 

Pay Per Click campaigns (PPC) are the quickest way to take advantage of potential business. Your site, typically, will appear on the right of the search screen and you will pay from 4p each time a person clicks on your website. The process involves;

  • a 'key phrase' analysis to determine what most people type into search engines to find your type of business and services

  • Set up a PPC campaign in Google and/or overture (Google is the UK's leading search engine, Overture handles PPC for the other major search engines)

  • Regularly monitor and adjust your campaign to ensure you are getting the best return on your investment

Organic search campaigns will take longer for your site to appear on the front page of search engines for popular key phrases but has the advantage of being free to click. Your site will appear on the left of the search screen. The process involves;

  • A 'key phrase' analysis to determine what most people type into search engines to find your type of business and services

  • Optimising your website pages for one or two chosen key phrases

  • Improving the navigation of your site

  • Submitting your site to the major search engines and search directories

  • Building strategic links with other sites to boost your site ranking

  • Campaign reviews

Each of these services will help to attract visitors to your site, bringing your company more business and the rewards of a well managed website.